{"id":5532,"date":"2018-10-11T10:06:35","date_gmt":"2018-10-11T10:06:35","guid":{"rendered":"https:\/\/dd-h.com\/?p=5532"},"modified":"2025-12-10T15:37:05","modified_gmt":"2025-12-10T15:37:05","slug":"poet-brewery-and-bar-packaging","status":"publish","type":"post","link":"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/poet-brewery-and-bar-packaging\/","title":{"rendered":"Poet Brewery &amp; Bar Packaging"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5532\" class=\"elementor elementor-5532\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42feca77 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"42feca77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4384db67 e-con-full e-flex e-con e-child\" data-id=\"4384db67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d10d27e elementor-widget elementor-widget-image\" data-id=\"5d10d27e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2500\" height=\"450\" src=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2024\/10\/POET_2500x450px_1-1.jpg\" class=\"attachment-full size-full wp-image-4484\" alt=\"\" srcset=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2024\/10\/POET_2500x450px_1-1.jpg 2500w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2024\/10\/POET_2500x450px_1-1-300x54.jpg 300w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2024\/10\/POET_2500x450px_1-1-1024x184.jpg 1024w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2024\/10\/POET_2500x450px_1-1-768x138.jpg 768w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2024\/10\/POET_2500x450px_1-1-1536x276.jpg 1536w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2024\/10\/POET_2500x450px_1-1-2048x369.jpg 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13704779 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra e-flex e-con-boxed e-con e-parent\" data-id=\"13704779\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-614c78cd e-flex e-con-boxed e-con e-child\" data-id=\"614c78cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d1c1be5 e-con-full e-flex e-con e-child\" data-id=\"3d1c1be5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61cc1611 elementor-widget elementor-widget-text-editor\" data-id=\"61cc1611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold;\">Client: <\/span>Poet Brewery &amp; Bar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-779d8bd industry-service-post elementor-widget elementor-widget-post-info\" data-id=\"779d8bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-81fc2cf elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Service:<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Corporate branding<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5114e96d elementor-widget elementor-widget-text-editor\" data-id=\"5114e96d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Tasks: <\/b>New Brand Development, packaging design\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c05f45e elementor-widget elementor-widget-image\" data-id=\"6c05f45e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2018\/10\/Poet_Hamlet_1080x1080.jpg\" class=\"attachment-full size-full wp-image-16292\" alt=\"\" srcset=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2018\/10\/Poet_Hamlet_1080x1080.jpg 1080w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2018\/10\/Poet_Hamlet_1080x1080-300x300.jpg 300w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2018\/10\/Poet_Hamlet_1080x1080-1024x1024.jpg 1024w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2018\/10\/Poet_Hamlet_1080x1080-150x150.jpg 150w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2018\/10\/Poet_Hamlet_1080x1080-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb08b50 elementor-widget elementor-widget-text-editor\" data-id=\"6eb08b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Poetic brewing is the main idea behind the new craft brewery concept developed by <strong>DDH Branding Consultancy<\/strong> in partnership with Moscow local micro-brewery \u201c<b>Poet Brewery &amp; Bar<\/b>\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e88d5 elementor-widget elementor-widget-text-editor\" data-id=\"d2e88d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col span_8 project-text1 ring-me\"><p>The \u201c<b>Poet Brewery &amp; Bar<\/b>\u201d owners believe that the art of craft is in fostering experiences for their consumers, through creating authentic beer.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d02ff1f elementor-widget elementor-widget-text-editor\" data-id=\"4d02ff1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col span_8 project-text1 ring-me\"><p>The agency worked on <b>\u201cPoet\u201d<\/b> beer brand and created a complete visual identity and unique presentation for each new brew. Own custom typographies were used to create the main logo of the brewery and names for each brew.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa0cfd4 elementor-widget elementor-widget-text-editor\" data-id=\"3aa0cfd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col span_8 project-text1 ring-me\"><p>Each brew has its own unique illustration to represent each poem corresponding to each beer. The poems are not pictured straightforwardly, the main ideas are implied in the design, of each beer type, which makes it even more exciting to look for the design elements.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-186f71a elementor-widget elementor-widget-text-editor\" data-id=\"186f71a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col span_8 project-text1 ring-me\"><p>Rolled out in March 2018, the new brand identity stands for bold colour, strong typography and brand symbol, crafted illustration and a touch of irreverence. The result is a refinement of our last year spent creating together \u2013 a beer range that owns where it came from, supporting the status of Moscow\u2019s leading craft brewer.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-242a028 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"242a028\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a27e5d e-flex e-con-boxed e-con e-child\" data-id=\"9a27e5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f610a09 e-con-full e-flex e-con e-child\" data-id=\"f610a09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57da247 elementor-widget elementor-widget-text-editor\" data-id=\"57da247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold;\">Client: <\/span>Poet Brewery &amp; Bar<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd801ab industry-service-post elementor-widget elementor-widget-post-info\" data-id=\"fd801ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-81fc2cf elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Service:<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Corporate branding<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9276867 elementor-widget elementor-widget-text-editor\" data-id=\"9276867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Tasks: <\/b>New Brand Development, packaging design\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a9dd1 elementor-widget elementor-widget-text-editor\" data-id=\"e2a9dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Poetic brewing is the main idea behind the new craft brewery concept developed by <strong>DDH Branding Consultancy<\/strong> in partnership with Moscow local micro-brewery \u201c<b>Poet Brewery &amp; Bar<\/b>\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506dcc4 elementor-widget elementor-widget-text-editor\" data-id=\"506dcc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col span_8 project-text1 ring-me\"><p>The \u201c<b>Poet Brewery &amp; Bar<\/b>\u201d owners believe that the art of craft is in fostering experiences for their consumers, through creating authentic beer.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642b23a elementor-widget elementor-widget-text-editor\" data-id=\"642b23a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col span_8 project-text1 ring-me\"><p>The agency worked on <b>\u201cPoet\u201d<\/b> beer brand and created a complete visual identity and unique presentation for each new brew. Own custom typographies were used to create the main logo of the brewery and names for each brew.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42da60e elementor-widget elementor-widget-text-editor\" data-id=\"42da60e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col span_8 project-text1 ring-me\"><p>Each brew has its own unique illustration to represent each poem corresponding to each beer. The poems are not pictured straightforwardly, the main ideas are implied in the design, of each beer type, which makes it even more exciting to look for the design elements.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9428b elementor-widget elementor-widget-text-editor\" data-id=\"7e9428b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col span_8 project-text1 ring-me\"><p>Rolled out in March 2018, the new brand identity stands for bold colour, strong typography and brand symbol, crafted illustration and a touch of irreverence. The result is a refinement of our last year spent creating together \u2013 a beer range that owns where it came from, supporting the status of Moscow\u2019s leading craft brewer.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fba0e78 e-con-full e-flex e-con e-child\" data-id=\"fba0e78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fe70bef e-con-full image-portfolio e-flex e-con e-child\" data-id=\"fe70bef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a29de54 elementor-widget elementor-widget-image\" data-id=\"a29de54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2018\/10\/Poet_Hamlet_1080x1080.jpg\" class=\"attachment-full size-full wp-image-16292\" alt=\"\" srcset=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2018\/10\/Poet_Hamlet_1080x1080.jpg 1080w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2018\/10\/Poet_Hamlet_1080x1080-300x300.jpg 300w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2018\/10\/Poet_Hamlet_1080x1080-1024x1024.jpg 1024w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2018\/10\/Poet_Hamlet_1080x1080-150x150.jpg 150w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2018\/10\/Poet_Hamlet_1080x1080-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-516a39f4 e-flex e-con-boxed e-con e-child\" data-id=\"516a39f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-333bcff2 elementor-widget elementor-widget-gallery\" data-id=\"333bcff2\" data-element_type=\"widget\" data-e-type=\"widget\" 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elementor-size-sm\">\n\t\t\t\t\t\t\tGorilla<br>juice\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Client: Poet Brewery &amp; Bar Tasks: New Brand Development, packaging design\u00a0 Poetic brewing is the main idea behind the new craft brewery concept developed by DDH Branding Consultancy in partnership with Moscow local micro-brewery \u201cPoet Brewery &amp; Bar\u201d. The \u201cPoet Brewery &amp; Bar\u201d owners believe that the art of craft is in fostering experiences for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[132,136,140,80,92],"class_list":["post-5532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-branding","tag-key-visual","tag-posm","tag-graphic-design","tag-logo","tag-packaging-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poet Brewery &amp; Bar Packaging - DDH TEST<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poet Brewery &amp; Bar Packaging - DDH TEST\" \/>\n<meta property=\"og:description\" content=\"Client: Poet Brewery &amp; Bar Tasks: New Brand Development, packaging design\u00a0 Poetic brewing is the main idea behind the new craft brewery concept developed by DDH Branding Consultancy in partnership with Moscow local micro-brewery \u201cPoet Brewery &amp; Bar\u201d. 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