{"id":17096,"date":"2021-10-08T11:45:08","date_gmt":"2021-10-08T11:45:08","guid":{"rendered":"https:\/\/dd-h.com\/?p=17096"},"modified":"2025-12-10T15:35:57","modified_gmt":"2025-12-10T15:35:57","slug":"ukie","status":"publish","type":"post","link":"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/","title":{"rendered":"Ukie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17096\" class=\"elementor elementor-17096\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eae5c33 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"7eae5c33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-39f2d537 e-con-full e-flex e-con e-child\" data-id=\"39f2d537\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9e6073 elementor-widget elementor-widget-image\" data-id=\"5a9e6073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2500\" height=\"450\" src=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/UKIE_header.jpg\" class=\"attachment-full size-full wp-image-17129\" alt=\"\" srcset=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/UKIE_header.jpg 2500w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/UKIE_header-300x54.jpg 300w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/UKIE_header-1024x184.jpg 1024w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/UKIE_header-768x138.jpg 768w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/UKIE_header-1536x276.jpg 1536w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/UKIE_header-2048x369.jpg 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4516d4a7 e-flex e-con-boxed e-con e-parent\" data-id=\"4516d4a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7b7cbb0a e-flex e-con-boxed e-con e-child\" data-id=\"7b7cbb0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37929f0e e-con-full e-flex e-con e-child\" data-id=\"37929f0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-399a578e elementor-widget elementor-widget-text-editor\" data-id=\"399a578e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Client: <\/b>Persha Pryvatna Brovarnya<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ea62d elementor-widget elementor-widget-text-editor\" data-id=\"e0ea62d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Brand: <\/b>UKIE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-210bc072 industry-service-post elementor-widget elementor-widget-post-info\" data-id=\"210bc072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-81fc2cf elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Service:<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Consumer branding<\/span>, <span class=\"elementor-post-info__terms-list-item\">Strategic management<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5b6da7 elementor-widget elementor-widget-text-editor\" data-id=\"2d5b6da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Tasks: <\/b>New brand development<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c051cc4 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-widget elementor-widget-image\" data-id=\"3c051cc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg\" class=\"attachment-full size-full wp-image-17133\" alt=\"\" srcset=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg 1080w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo-300x300.jpg 300w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo-1024x1024.jpg 1024w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo-150x150.jpg 150w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d63d2dd elementor-widget elementor-widget-text-editor\" data-id=\"3d63d2dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">DDH Branding Consultancy was tasked with creating a <span class=\"s1\"><b>new beverage brand<\/b><\/span> with a strong, recognizable identity \u2014\u00a0<span class=\"s1\"><b>UKIE<\/b><\/span>. The name, a playful and affectionate nickname for Ukrainians, was chosen to foster a sense of unity and positivity among consumers. More than just a drink, <span class=\"s1\"><b>UKIE<\/b><\/span> was designed to uplift moods and instill a sense of national pride, making it a brand that resonates on a deeper level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-130568c5 elementor-widget elementor-widget-text-editor\" data-id=\"130568c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col span_8 project-text1 ring-me\"><p class=\"p1\">The <span class=\"s1\"><b>UKIE<\/b><\/span> label design functions as a <span class=\"s1\"><b>neon sign<\/b><\/span>, ensuring high visibility on the shelf and an eye-catching presence. At the core of the brand\u2019s identity is the letter <span class=\"s1\"><b>U<\/b><\/span>, a symbol open to personal interpretation \u2014 whether seen as <span class=\"s1\"><b>protection, good luck, or self-expression<\/b><\/span>, it invites consumers to create their own meaning.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-384f8f8b elementor-widget elementor-widget-text-editor\" data-id=\"384f8f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col span_8 project-text1 ring-me\"><p class=\"p1\">With a <span class=\"s1\"><b>diverse product portfolio<\/b><\/span>, including non-alcoholic, alcoholic, and energy drinks, <span class=\"s1\"><b>UKIE<\/b><\/span> appeals to a wide audience. The vibrant and thoughtfully crafted packaging design enhances both shelf impact and the overall consumer experience, making each interaction with the brand a moment of engagement and connection.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e4e9f5 elementor-widget elementor-widget-text-editor\" data-id=\"28e4e9f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col span_8 project-text1 ring-me\"><p class=\"p1\">UKIE\u2019s bold and meaningful branding has captured industry attention \u2014 you can see it <a href=\"https:\/\/www.verpakkingsmanagement.nl\/design\/ddh-branding-consultancy-geeft-met-ukie-design-oekra%C3%AFne-hoop\"><span class=\"s1\"><b>featured in Verpakking Management<\/b><\/span>.<\/a><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64c9fac4 e-con-full e-flex e-con e-child\" data-id=\"64c9fac4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-33ecb86f e-con-full image-portfolio elementor-hidden-mobile e-flex e-con e-child\" data-id=\"33ecb86f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e7c3cc elementor-widget elementor-widget-image\" data-id=\"5e7c3cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg\" class=\"attachment-full size-full wp-image-17133\" alt=\"\" srcset=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg 1080w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo-300x300.jpg 300w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo-1024x1024.jpg 1024w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo-150x150.jpg 150w, https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e628a88 e-flex e-con-boxed e-con e-child\" data-id=\"2e628a88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37134c5e elementor-widget elementor-widget-gallery\" data-id=\"37134c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:2,&quot;gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;columns_widescreen&quot;:1,&quot;columns_laptop&quot;:1,&quot;columns_tablet_extra&quot;:2,&quot;columns_tablet&quot;:1,&quot;columns_mobile_extra&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/4-ukie.jpg\" data-width=\"1080\" data-height=\"1080\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/2-ukie.jpg\" data-width=\"1080\" data-height=\"1080\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c55bc33 e-flex e-con-boxed e-con e-child\" data-id=\"c55bc33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b5b374 elementor-widget elementor-widget-gallery\" data-id=\"5b5b374\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:2,&quot;gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;columns_widescreen&quot;:1,&quot;columns_laptop&quot;:1,&quot;columns_tablet_extra&quot;:2,&quot;columns_tablet&quot;:1,&quot;columns_mobile_extra&quot;:1,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/3-ukie.jpg\" data-width=\"1080\" data-height=\"1080\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-gallery-item elementor-gallery-item elementor-animated-content\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/1-ukie.jpg\" data-width=\"1080\" data-height=\"1080\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-465f242 e-flex e-con-boxed e-con e-parent\" data-id=\"465f242\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f125188 e-con-full e-flex e-con e-child\" data-id=\"f125188\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-419141e elementor-widget__width-inherit title-header e-transform elementor-widget elementor-widget-heading\" data-id=\"419141e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.020000000000000017763568394002504646778106689453125,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\">other works<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aea0263 e-con-full e-grid e-con e-child\" data-id=\"aea0263\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-097c0dc elementor-flip-box--effect-fade flip-box-work corporate-branding elementor-widget elementor-widget-flip-box\" data-id=\"097c0dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<a class=\"elementor-flip-box__layer elementor-flip-box__back\" href=\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/narach\/\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-flip-box__button elementor-button elementor-size-sm\">\n\t\t\t\t\t\t\tnarach\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b63f042 elementor-flip-box--effect-fade flip-box-work corporate-branding communication elementor-widget elementor-widget-flip-box\" data-id=\"b63f042\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<a class=\"elementor-flip-box__layer elementor-flip-box__back\" href=\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/revision\/\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-flip-box__button elementor-button elementor-size-sm\">\n\t\t\t\t\t\t\tRevision\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6c8fa elementor-flip-box--effect-fade flip-box-work consumer-branding corporate-branding elementor-widget elementor-widget-flip-box\" data-id=\"6b6c8fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:15,&quot;end&quot;:85}},&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<a class=\"elementor-flip-box__layer elementor-flip-box__back\" href=\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/reeva-rebranding\/\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-flip-box__button elementor-button elementor-size-sm\">\n\t\t\t\t\t\t\tREEVA\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5788df1 elementor-flip-box--effect-fade flip-box-work corporate-branding elementor-widget elementor-widget-flip-box\" data-id=\"5788df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_effect&quot;:&quot;yes&quot;,&quot;motion_fx_opacity_direction&quot;:&quot;out-in-out&quot;,&quot;motion_fx_opacity_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;motion_fx_opacity_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<a class=\"elementor-flip-box__layer elementor-flip-box__back\" href=\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/andy\/\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-flip-box__button elementor-button elementor-size-sm\">\n\t\t\t\t\t\t\tandy\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Client: Persha Pryvatna Brovarnya Brand: UKIE Tasks: New brand development DDH Branding Consultancy was tasked with creating a new beverage brand with a strong, recognizable identity \u2014\u00a0UKIE. The name, a playful and affectionate nickname for Ukrainians, was chosen to foster a sense of unity and positivity among consumers. More than just a drink, UKIE was [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":17133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1,233],"tags":[132,136,84,92,60],"class_list":["post-17096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-branding","category-strategic-management","tag-key-visual","tag-posm","tag-brand-identity","tag-packaging-design","tag-brand-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ukie - DDH TEST<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ukie - DDH TEST\" \/>\n<meta property=\"og:description\" content=\"Client: Persha Pryvatna Brovarnya Brand: UKIE Tasks: New brand development DDH Branding Consultancy was tasked with creating a new beverage brand with a strong, recognizable identity \u2014\u00a0UKIE. The name, a playful and affectionate nickname for Ukrainians, was chosen to foster a sense of unity and positivity among consumers. More than just a drink, UKIE was [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/\" \/>\n<meta property=\"og:site_name\" content=\"DDH TEST\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-08T11:45:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T15:35:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Olga Dokuka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olga Dokuka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/\"},\"author\":{\"name\":\"Olga Dokuka\",\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/#\/schema\/person\/ef5e29ea64ccf9ddf387a33aaea08934\"},\"headline\":\"Ukie\",\"datePublished\":\"2021-10-08T11:45:08+00:00\",\"dateModified\":\"2025-12-10T15:35:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/\"},\"wordCount\":199,\"publisher\":{\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/#organization\"},\"image\":{\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg\",\"keywords\":[\"Key Visual\",\"POSM\",\"\u0410\u0439\u0434\u0435\u043d\u0442\u0438\u043a\u0430\",\"\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0438\",\"\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430\"],\"articleSection\":[\"Consumer branding\",\"Strategic management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/\",\"url\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/\",\"name\":\"Ukie - DDH TEST\",\"isPartOf\":{\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg\",\"datePublished\":\"2021-10-08T11:45:08+00:00\",\"dateModified\":\"2025-12-10T15:35:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/#primaryimage\",\"url\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg\",\"contentUrl\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ukie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/#website\",\"url\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/\",\"name\":\"DDH TEST\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/#organization\",\"name\":\"DDH TEST\",\"url\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2024\/10\/DDH_Global-logo-1000x1000-1.svg\",\"contentUrl\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2024\/10\/DDH_Global-logo-1000x1000-1.svg\",\"caption\":\"DDH TEST\"},\"image\":{\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/staging.dd-h.net\/staging_2026-03\/#\/schema\/person\/ef5e29ea64ccf9ddf387a33aaea08934\",\"name\":\"Olga Dokuka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/737fc5d4f7abadd5a47efa89a79483c2769afeef3ee21986da46e0a1da44b9d9?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/737fc5d4f7abadd5a47efa89a79483c2769afeef3ee21986da46e0a1da44b9d9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/737fc5d4f7abadd5a47efa89a79483c2769afeef3ee21986da46e0a1da44b9d9?s=96&d=mm&r=g\",\"caption\":\"Olga Dokuka\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ukie - DDH TEST","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Ukie - DDH TEST","og_description":"Client: Persha Pryvatna Brovarnya Brand: UKIE Tasks: New brand development DDH Branding Consultancy was tasked with creating a new beverage brand with a strong, recognizable identity \u2014\u00a0UKIE. The name, a playful and affectionate nickname for Ukrainians, was chosen to foster a sense of unity and positivity among consumers. More than just a drink, UKIE was [&hellip;]","og_url":"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/","og_site_name":"DDH TEST","article_published_time":"2021-10-08T11:45:08+00:00","article_modified_time":"2025-12-10T15:35:57+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg","type":"image\/jpeg"}],"author":"Olga Dokuka","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Olga Dokuka","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/#article","isPartOf":{"@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/"},"author":{"name":"Olga Dokuka","@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/#\/schema\/person\/ef5e29ea64ccf9ddf387a33aaea08934"},"headline":"Ukie","datePublished":"2021-10-08T11:45:08+00:00","dateModified":"2025-12-10T15:35:57+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/"},"wordCount":199,"publisher":{"@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/#organization"},"image":{"@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg","keywords":["Key Visual","POSM","\u0410\u0439\u0434\u0435\u043d\u0442\u0438\u043a\u0430","\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0438","\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430"],"articleSection":["Consumer branding","Strategic management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/","url":"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/","name":"Ukie - DDH TEST","isPartOf":{"@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/#primaryimage"},"image":{"@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/#primaryimage"},"thumbnailUrl":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg","datePublished":"2021-10-08T11:45:08+00:00","dateModified":"2025-12-10T15:35:57+00:00","breadcrumb":{"@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/#primaryimage","url":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg","contentUrl":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/work\/ukie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.dd-h.net\/staging_2026-03\/"},{"@type":"ListItem","position":2,"name":"Ukie"}]},{"@type":"WebSite","@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/#website","url":"https:\/\/staging.dd-h.net\/staging_2026-03\/","name":"DDH TEST","description":"","publisher":{"@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.dd-h.net\/staging_2026-03\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/#organization","name":"DDH TEST","url":"https:\/\/staging.dd-h.net\/staging_2026-03\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/#\/schema\/logo\/image\/","url":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2024\/10\/DDH_Global-logo-1000x1000-1.svg","contentUrl":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2024\/10\/DDH_Global-logo-1000x1000-1.svg","caption":"DDH TEST"},"image":{"@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/staging.dd-h.net\/staging_2026-03\/#\/schema\/person\/ef5e29ea64ccf9ddf387a33aaea08934","name":"Olga Dokuka","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/737fc5d4f7abadd5a47efa89a79483c2769afeef3ee21986da46e0a1da44b9d9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/737fc5d4f7abadd5a47efa89a79483c2769afeef3ee21986da46e0a1da44b9d9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/737fc5d4f7abadd5a47efa89a79483c2769afeef3ee21986da46e0a1da44b9d9?s=96&d=mm&r=g","caption":"Olga Dokuka"}}]}},"jetpack_featured_media_url":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-content\/uploads\/2025\/02\/ukie_photo.jpg","_links":{"self":[{"href":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-json\/wp\/v2\/posts\/17096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-json\/wp\/v2\/comments?post=17096"}],"version-history":[{"count":22,"href":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-json\/wp\/v2\/posts\/17096\/revisions"}],"predecessor-version":[{"id":17670,"href":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-json\/wp\/v2\/posts\/17096\/revisions\/17670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-json\/wp\/v2\/media\/17133"}],"wp:attachment":[{"href":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-json\/wp\/v2\/media?parent=17096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-json\/wp\/v2\/categories?post=17096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.dd-h.net\/staging_2026-03\/wp-json\/wp\/v2\/tags?post=17096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}